Before we start user interview, we were forming questions.
We interview over 20 people from all over Umeå, range from teachers, exchange students to local residents.
After interviewing over 20 people from all over Umeå, we found out:
Young people aren't aware of how much energy they consume
They aren't aware of sustainability and they don't know so much about Umeå Energi
They don't know they can use Umeå Energi outside of Umeå as option
We break it down into 3 initial directions- Smoothness, Expansion and Future Vision.
First, improving customers and company relationship through complete service.
Second, being able to access high quality services wherever you are. Last, how to
strengthen sustainability and customer independence.
Since awareness is the main major reason that appear multiple time in our interview; we
decided to focus on visualizing energy consumption and strengthen sustainability mindset.
After weeks of crazy brainstorming, we narrow down our ideas into creating
meaningful living life style. Emerging sustainability mindset into everyday life.
Trädhus: a pilot test dorm aimed to make student living better by making sustainable
dorms, integrating community and matching the right dorm mates together.
“Trädhus” means tree house in Swedish. The tree is symbolic for many of our values and
sustainable way of living. It is like a shelter build on a foundation of roots creating a wide network.