“What if… we could create the ideal sustainable student dorm life experience?”
In collaboration with Umeå Energi, we are asked to create values, for young customer through
services and system.
Some of the best friendships are made while living together. In dorms, being housemates, or with flat mates. We believe student dorms have so much more to offer than a place to live in. Trädhus is a pilot test dorm aimed to make student living better by making sustainable dorms, integrating community and matching the like-minded dorm mates together.
As by-product Umeå Energi will be able to build a closer relationship with young people and students who aren’t aware of Umeå Energi’s services. Students would leave with a lasting impression and positive brand association to all the participants that helped them have a good experience during their student life.
Service Design, 5 weeks
2019, Umeå Institute of Design
Service Safari, User Research
Interview, Concept Development
Before we start user interview, we were forming questions.
We interview over 20 people from all over Umeå, range from teachers, exchange students to local residents.
After interviewing over 20 people from all over Umeå, we found out:
Young people aren't aware of how much energy they consume
They aren't aware of sustainability and they don't know so much about Umeå Energi
They don't know they can use Umeå Energi outside of Umeå as option